How To Use Google My Business Insights To Improve Your Local Seo

May 12, 2023

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As a SEO specialist, one of the most important things I do for my clients is to ensure that their local SEO efforts are effective.

As a SEO specialist, one of the most important things I do for my clients is to ensure that their local SEO efforts are effective.

One great tool I use to get insight into how well those efforts are working is Google My Business Insights. This powerful tool can provide detailed information about the reach and engagement your business is getting from its online presence.

In this article, I'll show you how to leverage Google My Business Insights to improve your local SEO performance and potentially boost your rankings in search engine results pages (SERPs).

Understanding Google My Business Insights

Google My Business Insights is a powerful tool that allows business owners to track trends in their business listings. With this feature, businesses can gain an understanding of how customers are finding and interacting with their online presence.

This data includes impressions, clicks, views, directions requests, and more. By monitoring these metrics over time, you can learn about customer behavior on your website or other platforms like Google Maps.

Analyzing the insights from your own business listing gives you valuable information about the success of your SEO efforts. You can use it to determine which tactics are driving traffic so you can focus your energies on what works best for your company.

Additionally, tracking changes over time will help you identify any potential issues related to visibility or click-through rates. Using Google My Business Insights provides valuable insight into how users interact with your listing and offers guidance on where improvements may be necessary to maximize reach and engagement.

Armed with this knowledge, you'll be better prepared to optimize your local SEO strategy and get the most out of your digital presence.

Optimizing Your Google My Business Listing

Now that you understand Google My Business Insights and its importance for local SEO, it’s time to start optimizing your GMB listing.

Optimizing a GMB listing involves several steps including:

  • generating leads

  • creating content

  • adding relevant information about products or services

  • verifying business details such as address and contact info

  • using high-quality images of your business premises

  • responding to customer reviews and queries quickly

  • making sure all the data is up-to-date

These are just some of the things one should pay attention to when optimizing their GMB listing.

When it comes to lead generation through GMB listings, there are several ways in which businesses can do so. For starters, they can use call extensions and clickable links in order to direct customers directly towards specific pages on their website - this is especially useful if they offer special discounts on certain items or services. Additionally, businesses should also create content that is relevant to their target audience; this could be anything from blog posts to videos related to topics their potential customers might find interesting.

Finally, businesses should make sure that all the information provided on their GMB page is accurate and up-to-date; incorrect or outdated information may result in loss of credibility with prospective customers.

With an optimized GMB listing at hand, it's now time to measure how well your efforts have paid off by tracking reach and engagement metrics such as views/clicks on your profile & number of calls received/made etc. This will help you assess whether you need to further refine your optimizations strategies or not; either way it's important to keep a close eye on these figures in order gain better insights into what works best for you business.

Measuring Reach And Engagement

When it comes to understanding how customers interact with your business online, analyzing reach and engagement is vital. Using Google My Business Insights can help you get a better picture of the trends that are impacting your local SEO efforts.

By measuring reach and engagement metrics like views, clicks, calls, and actions on posts, businesses can gain important insights into customer behavior. Furthermore, by examining these trends over time through key performance indicators such as impressions or profile views can provide valuable data for making informed decisions about marketing campaigns.

Additionally, tracking changes in post engagements helps businesses assess which content types perform well among their target audience so they can create more effective strategies going forward. More importantly, analyzing this data also gives an indication of any fluctuations in search queries related to your business - allowing you to adjust keyword optimization accordingly.

With a comprehensive view of customer interaction across all channels, businesses have the information needed to fine-tune local SEO campaigns and ultimately improve visibility within localized searches.

Analyzing Search Queries

Now that you have a good understanding of how to measure your reach and engagement with Google My Business Insights, let's shift our focus to analyzing search queries.

This process is key in local SEO because it helps identify the keywords people are using to find your business online. Knowing these words can help inform keyword targeting decisions for better optimization moving forward.

When examining search query data from Google My Business Insights, there are two main metrics to consider: checking rankings and tracking direction requests.

Checking rankings involves looking at which terms appear most frequently when customers use search engines like Google or Bing. By doing so, businesses can determine if they're appearing near the top of results pages for relevant searches and adjust their strategies accordingly if needed.

Tracking direction requests looks at how many users clicked on “Get Directions” after finding a business listing through organic search engine results—a sign that someone was interested enough to investigate further and possibly even visit the physical location associated with the listing.

Keeping track of this metric can provide valuable insights into customer behavior and preferences over time. The more data businesses collect here, the easier it will be to spot emerging trends and refine their marketing efforts in response.

Tracking Direction Requests

Tracking direction requests is a great way to use Google My Business Insights to improve local SEO. By tracking the trends and location data of customers asking for directions, businesses can gain valuable information about their target audience. This data can then be used to further refine their marketing strategy and make sure they are targeting the right people in the right places.

Businesses should also pay attention to how many direction requests were made throughout different times of day or days of week. Knowing when the peak hours are for your business can help you adjust your staff accordingly so that you have enough people on hand when there's more demand for services or products. It's also useful for understanding which areas of town may have higher interest in what you offer than others.

By examining customer reviews along with direction request insights, businesses can gain an even better picture of who their target market is and where it resides geographically. Reviews provide valuable feedback that can be used to inform future marketing strategies as well as pinpoint areas where the product or service could be improved upon from a customer perspective.

With this information at hand, businesses will be able to develop campaigns that accurately reach its desired demographic while providing them with an excellent experience overall.

Looking ahead into the next section, we'll explore how reviewing customer reviews helps boost local SEO efforts.

Examining Customer Reviews

Google My Business Insights can provide invaluable data for improving local SEO. By examining customer reviews, we can gain valuable insights into how customers perceive our business. This allows us to measure sentiment and better understand their overall satisfaction with our services or products.

One of the most effective ways of using this information is by amplifying positive reviews across social media platforms. Doing so increases brand awareness and helps build trust among potential customers. It also gives an indication as to how successful previous marketing campaigns have been in delivering value to your target audience.

These are just a few examples of how Google My Business Insights can be used to improve your local SEO efforts. Taking advantage of all available tools will help you stay ahead of the competition and ensure that your business stands out from the crowd.

With that said, let's take a look at viewing website visits through insights as well.

Viewing Website Visits

Now that you have looked at customer reviews and taken your insights from there, it's time to look at website visits. Tracking conversions on your site can help you get an understanding of the people who are visiting and why they're coming.

It is important to consider surveying customers so that you understand their needs and motivations for visiting.

Using Google My Business Insights can give you a great picture of how many visitors come to your website, where they come from and what actions or pages were most popular during their visit. Knowing this information will allow you to better optimize content for those users in order to create more meaningful connections with potential customers.

Additionally, tracking conversion data such as phone calls or form submissions allows businesses to see which campaigns are having the greatest impact on generating leads.

Your next step should be analyzing competitor insights using Google My Business Insights. This data provides valuable insight into what competitors are doing right - and wrong - when it comes to SEO strategies.

By looking at keyword rankings, impressions, clicks, map views and other metrics, businesses can gain helpful insights into optimizing local SEO efforts in order to outrank competition online.

Analyzing Competitor Insights

Comparing your SEO strategies to those of your competitors can be a great way to improve the effectiveness of your local SEO efforts. With Google My Business Insights, you have access to data that can help give you insight into how well competitor businesses are performing and what changes they might be making in their own search engine optimization campaigns.

By understanding this information, you can make better decisions about targeting competitors and comparing strategies for optimizing rankings. By using the insights garnered from tracking competitors' performance and tactics, you'll be able to identify areas where your business is lacking or could use improvement. This gives you an opportunity to adjust your strategy accordingly by implementing new techniques and leveraging existing best practices.

Additionally, with detailed analytics reports on all aspects of the competition's activity, it becomes easier to determine which elements are working well for them and which ones may need further refinement. Learning from others’ successes doesn't mean just copying their methods - rather, it's about taking away valuable lessons so that you can craft a customized approach that will maximize the potential of your own local SEO campaign.

Armed with these insights, you're now ready to take advantage of another powerful tool available through Google My Business: Leveraging post insights.

Leveraging Post Insights

Now that we've analyzed our competitors, it's time to leverage post insights for local SEO. This can help us identify opportunities and trends that inform our content creation strategy.

We'll want to explore the user behavior of those engaging with our posts by looking at metrics such as likes, shares, clicks, and more. Such data will give us a better sense of what works on social media so we can tailor future campaigns accordingly.

We should also be targeting specific audiences based on their demographics and interests when sharing posts or other content online. By understanding these key details, we may be able to increase engagement levels over time while improving organic visibility in SERPs (search engine result pages).

Ultimately, using post insights allows us to gain new perspectives into how users interact with our brand online – an essential element in any effective local SEO campaign. Taking this approach helps ensure content resonates with readers while optimizing our website performance and overall search rankings.

Moving forward, let's discuss tracking phone call insights to further refine our marketing strategies...

Tracking Phone Call Insights

When looking to maximize local SEO, tracking phone call insights is an invaluable tool. It allows us to understand who's calling and why they're doing so, enabling us to analyze trends in customer behavior and make necessary changes for improved performance.

By utilizing this data-driven approach, we can better target our current audiences as well as reach new customers with more effective marketing methods. Analyzing incoming calls can provide a wealth of information about potential customers based on the location from which they're calling or even demographic indicators like age and gender.

This type of analysis not only helps us identify opportunities for improvement but also provides insight into how potential customers are engaging with our business. We can use this information to refine our strategies and optimize our campaigns for maximum ROI. Using metrics such as total monthly calls, average duration per call, peak times during the day when most people are calling, etc., we have access to powerful insight into consumer behaviors that will help drive greater success with local SEO efforts.

With this knowledge at hand, we’re able to hone in on specific areas where improvements need to be made or leverage existing successes in other markets - all while staying ahead of competition by consistently adapting our strategies over time. Now let's take a look at how analyzing photos and videos can help improve your local SEO efforts.

Analyzing Photos And Videos

Utilizing photos and videos on Google My Business can be an effective way of increasing visibility and encouraging engagement from potential customers. Visual content is one of the most powerful tools for boosting SEO, particularly when it comes to local businesses.

Having images that are relevant to your business’s products or services will make them more visible in searches, while appealing videos help draw people into your page. It’s important to choose high-quality visuals that accurately represent your brand and also showcase what makes it unique.

This could include anything from professional product photography to customer testimonials about their experience with you. You should aim to have at least one photo per service or item so that potential customers know exactly what they get if they decide to come visit your store or purchase something online.

Optimizing photos for local SEO requires making sure you add captions, tags, titles and descriptions where appropriate. All of this helps search engines better understand what kind of information appears in the image, which in turn improves its ranking within SERPs (Search Engine Results Pages).

Additionally, including keywords like the name of your city or neighborhood will further boost these rankings as well. With these tips in mind, you'll be ready to take advantage of all the opportunities offered by digital marketing strategies such as Google My Business Insights!

Optimizing For Local Seo

Having a strong presence on Google My Business (GMB) is an essential part of optimizing for local SEO. It's especially important to stay up-to-date with the insights provided by GMB, as these can help you make informed decisions about how best to optimize your business listing and content.

In this section, we'll discuss how you can use GMB Insights to improve your local SEO efforts.

One way to leverage GMB Insights is by tracking what keywords customers are using to find your business online. This data will provide valuable insight into which terms you should be optimizing for in both the content on your website and the information displayed on your GMB profile page.

Additionally, monitoring search ranking trends over time can give you an idea of where you stand compared to competitors in the area. Taking actionable steps based on this data could result in improved visibility and increased traffic from potential customers searching locally.

Finally, it’s also beneficial to keep track of user engagement metrics such as clicks and calls associated with organic searches or ads related to your business. This type of feedback provides invaluable insight into what users are looking for when they come across your business online—information that can then be used to further refine keyword strategies, optimize ad campaigns, and even inform product development decisions down the line.


It's clear that Google My Business Insights can be a powerful tool for improving local SEO.

With insights into reach, engagement, search queries, direction requests and more, businesses have the opportunity to optimize their sites in order to increase visibility.

By leveraging post insights, tracking phone calls and analyzing photos and videos, businesses will be able to create content tailored towards target customers - thus increasing their chances of being found on the web.

In short: if you want to get your business noticed online, take advantage of all the data provided by Google My Business Insights!

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