March 18, 2023
Why is SEO Important for your Local Business?
SEO is the abbreviation for search engine optimisation. It is the process of optimising a website to rank higher in search engine results pages and get more traffic from search engines. SEO can be used for any type of business, but it is especially important for local businesses because they need to show up on Google Maps.
The goal of SEO is to make your website more visible in the organic (non-paid) search results. This will increase your website’s visibility, which will lead to more visitors and sales leads. This is a cost effective way to gain traffic and leads to your business as the content that is produce is forever on your page, Whereas advertising relies on money being spent to keep the ad up.
Why You Should Focus on Your Own Area of Expertise to Rank High in the SERPs
The primary goal of every SEO practitioner is to rank their website high on SERPs(Search Engine Results Pages). This is a difficult task, because there are many factors that affect the search engine rankings.
The first thing you need to do in order to rank high in the SERPs is to focus on your area of expertise and make sure that you have a website with quality content.
SEO Strategies - Keyword Research
Keyword research is the process of finding out what words or phrases people are using to search for information on the web. It's an essential part of search engine optimisation, because it helps you to identify what people are interested in, and how to make sure that your website appears when they search for those terms.
The first thing you need to do is figure out what people are searching for. There are a number of ways to do this, such as using Google's Keyword Tool or looking at the stats from your own site’s analytics data. Once you've identified some potential keywords, you'll want to think about which ones have the most potential to bring you more relevant traffic.
There are many ways to do keyword research and it does change from time to time as google changes it’s algorithm from time to time, there is also competition from other websites that are also trying to rank higher and it’s an never ending battle to stay on top of the search results
Building an Effective Website For Your Business!
Having an effective website is just as important as being on top of the SEO game. once you are able to have people clicking through to your website. you want to convert them over to a customer. This is how your business succeeds after all! There are many elements to ensure the experience is right for the customer to navigate through your website and be able to find the information they need to feel that your services is what they are looking for.
So whether you have an existing website or looking for a new website or some work on your SEO strategy, give Locally a call and we’re happy to give you a hand.