ActivTherapy

Before partnering with Locally, ActivTherapy's brand identity was like a diamond in the rough - full of potential, but lacking the polish needed to truly shine. Their logo, while conveying the essence of activity and motion, didn't resonate strongly with their audience. The colors and fonts used were generic and did not align with the vibrant and energetic persona that ActivTherapy wanted to convey.

The collaboration between ActivTherapy and Locally kicked off with an in-depth analysis of the brand's vision, mission, and target audience. Understanding the audience's preferences and aspirations was critical in designing a brand identity that would speak directly to them.

The first step in the brand transformation was the logo redesign. Locally understood the need for a logo that instantly caught the eye and represented the essence of ActivTherapy's values. They went through numerous iterations, each one building upon the previous, until the perfect balance was achieved.

The new logo symbolized the dynamism and agility of ActivTherapy's approach. It featured an abstract representation of a person in motion, surrounded by dynamic arcs and circles, radiating energy and enthusiasm. The choice of colors was a bold blend of vibrant orange and deep blue, symbolizing energy and trustworthiness respectively.

Building on the colors used in the logo, Locally curated a comprehensive color palette that reflected the various facets of ActivTherapy's services. These colors were strategically applied across all branding materials, including marketing collaterals, stationery, and digital assets, creating a consistent and captivating brand experience.

To complement the logo and colors, Locally selected modern and versatile fonts that struck a perfect balance between professionalism and approachability. This choice of fonts gave the brand a unique personality and made the content easily readable across different media.

With the refreshed brand identity in place, ActivTherapy was now ready to communicate effectively with their target audience. Locally devised a tailored marketing strategy that focused on engaging content, targeted advertisements, and community building through social media.

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